HubSpot Tips & Tricks, Part 5. To support your transition to HubSpot, we’re sharing weekly tips and tricks.
HubSpot Tips & Tricks
To guide you through the process of creating and sending emails, we put together a HubSpot Email Checklist.
We'll spend the next few weeks reviewing the checklist so that you get familiar with the process and best practices. Let's start with image files.
Image files
Name images in plain and simple language
Before you upload a new image, name the file in plain and simple language that describes the image.
This will make your emails more accessible because:
The image might not load. When the image doesn't load in someone’s email client or browser, the file name will appear in place of the image.
Screen readers will read the file name. When someone uses a screen reader, the file name will be read out loud to describe the image.
You can also make images accessible by editing the "alt text" after uploading an image. However, naming your file appropriately before uploading it makes it easier to find in HubSpot's file manager for future use cases.
Stay organized
We're all sharing the account, so let's do our best to keep the image files organized.
HubSpot makes it easy with the file manager. When you upload a new image to HubSpot, place the file in an appropriate folder.
When you upload an image that may be useful to other teams, store it in a common use folder, such as People, Logos, or UChicago Campus Images.
When you upload an image that will only be useful to your team, store it in your team's folder.
If the appropriate folder doesn't exist, create a new one.
That's all for today! We'll be back next week with more tips from our email checklist.
Reminders
Weekly Q&A with Caleb and Eric
On Tuesdays from 2:00 - 2:45 pm, join the zoom call to get help with your HubSpot questions.
Adoption Timeline
We expect you to transition from Mailchimp to HubSpot as soon as possible, and Mailchimp will no longer be available after April 1, 2022.
Hubspot Resources
Visit the HubSpot Resources page on the Harris intranet for everything you need to know about HubSpot. You can watch our training videos, find documentation on key topics, and more. For easy reference, you can always get there from harris.uchicago.edu/hubspot